Perry Mason, Mary Tyler Moore and Dick Van Dyke want to clear up one of the final mysteries from the November sweeps: How did WBBZ, which airs classic shows, do?
The buzz is positive for Owner Phil Arno’s channel. WBBZ is no threat to the Big Four network affiliates. But according to Nielsen, WBBZ did almost as well during the 28-day ratings period as two other stations in the market that have been around longer and have more support from big pocket owners.
Quite frankly, this shocks me even if I got the information from a very reliable source.
For 24 hours a day, seven days a week, WBBZ averaged a .6 rating or six-tenths of a point during the November sweeps. That is one tenth of a point lower than WNLO-TV, Channel 23, and WNYO-TV, Channel 49.
WNLO is the sister station of WIVB-TV, Channel 4, and carries its highly-rated 10 O’Clock News and prime time programming from the CW Network.
WNYO-TV has the same owner as Fox affiliate WUTV, carries Channel 2’s 10 p.m. news on weekdays and some expensive, more recent syndicated programs.